Scottish Cup in £3m sponsor deal with Scottish Football Association agreed a "seven-figure deal" with William Hill.

William Hill UK,s No.1 bookmaker, has signed a seven figure deal with the Scottish FA to become the title sponsor of the Scottish Cup is a 3 year partnership means the famous cup competition will be renamed the William Hill Scottish Cup.

William Hill operates over 300 betting shops in Scotland and total of 2364 across the UK and Ireland is already the official betting partner of a Scottish Premier League and the Scottish Cup sponsorship deal reaffirms their strong association with Scottish football.

The deal should net the SFA about £1m per year and is the 1st time the Scottish Cup has had a commercial sponsor and Tennents Lager ended its 8 year association with the competition in 2007 and the cup has either been subsidised by a SFA itself or the Scottish Government through its Homecoming Scotland and the Active Nation branding.

William Hill Scottish Cup 1st round draw will take place in Glasgow's Buchanan Galleries Shopping Centre on Monday, August 29, at 10am and the draw will be conducted by last year's victorious captain, Celtic's Scott Brown, the Scottish FA President, Campbell Ogilvie, and Kristof Fahy, William Hill’s Group Brand and Marketing Director.

William Hill is already the official betting partner of the Scottish Premier League and also sponsors Scotland's richest horse race and the William Hill Ayr Gold Cup and the company chairman Gareth Davis said, it seems fitting for the most established and biggest bookmaker in a Scotland to be attached to oldest association trophy in a world football and we at the William Hill consider it an honour to be able to put our name of the Scottish Cup and draw for the 1st round of the William Hill will take place in Glasgow's Buchanan Galleries Shopping Centre on Monday morning.